The Dairy Queen® system is one of the most recognizable brands in the restaurant space, famously known for classic American food and tasty frozen desserts, like Blizzard® Treats. Since the Dairy Queen® brand opened its first store in 1940, the brand has steadily grown to become one of the largest chains in the world. Today, there are more than 6,800 Dairy Queen® restaurants stretched across the United States, Canada, and more than 25 other countries.
Like other major chains, the Dairy Queen® brand’s footprint consists mostly of independently owned and operated franchises, placing critical emphasis on the importance of quality and consistency. John Scheid, American Dairy Queen® (ADQ) Corporation’s Director of Concept Support Services, understands the inherent challenges of monitoring a network of independent franchises. Scheid sought out an execution management solution to provide deeper insight into store operations and brand compliance.