Employees need visibility into how they are performing tasks in order to improve those outcomes. Beverage alcohol reps are great candidates for gamification, as they are already very competitive. They’re out in the field every day—talking up a new wine brand to retailers, getting product displays in stores, and lobbying for better placements for existing products.
Without any visibility into their own activities, reps may think they are doing just fine. They’re visiting accounts regularly, ensuring product placement, and driving sales. Rinse and repeat.
But what happens when you give your team a dashboard that allows them to record and view activities on a daily basis? Behaviors change for the better. Let’s say a beer distributor pays each rep a $100 incentive each time they score a floor display in a liquor store.
Without real-time visibility, reps submit each floor display attained to their manager in the form of an emailed spreadsheet, notes, or uploaded photos. At the end of the quarter, managers and team leads are responsible for compiling all the information and compensating reps fairly.
But with access to an individual dashboard, reps can see where they stand at any given time—and push retailers for more displays.
One GoSpotCheck customer carefully tracked individual rep activity and one rep—motivated by real-time attainment numbers—received 35% more payouts! More payouts equal more displays, and more displays drive increased sales.
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Using the earlier example, for each floor display, sales reps get $100. Beer, wine, and spirits suppliers and distributors have the opportunity to take advantage of the competitive nature of sales and let reps see comparative performance within teams.
With GoSpotCheck, reps can see their individual attainment compared to other members within the organization. And, a real-time view of performance drives healthy competition, empowers reps to exceed goal, and ultimately, increases revenue.
By implementing GoSpotCheck, reps can have visibility into both personal and peer performance in an easy, intuitive dashboard. A granular level of visibility, combined with gamified goaling and attainment, will help further engagement and motivation. Reps can regularly examine the dashboard to confirm their activity is correctly documented. Managers and team leads can sign up for alerts to be notified of incorrect or abnormal activity. That way, leadership can resolve any outstanding issues.
This virtuous cycle, when associated with goals tied to specific behaviors, will drive ideal results that contribute to a business’s bottom line. But in order to do so, beer, wine, and spirits suppliers and distributors must provide a real-time, accessible view into both individual and peer data.
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