Optimizing a holiday campaign is difficult. Many moving pieces go into the planning and construction of a display including shelf placement, product packaging, and promotional materials. Field reps are constantly on the move between hectic, customer-packed locations, and there's a lot of risk for small things to go wrong and snowball into big problems.
It's clear that businesses need capable field execution software. Having the tools to ensure the details and specifics of a display in combination with overall strategy make goals all the more attainable.
Here's how your company can make the most out of the holiday season:
Brands can't depend on customer demand alone to support holiday campaigns. An optimized display, in combination with other marketing tactics, is absolutely vital to reach desired sales numbers.
For many brands, the large number of shoppers requires extra attention to detail and overall execution. The expected jump in sales is what makes the holidays such a valuable time for brands, especially in physical stores which still see the overwhelming share of consumer activity.
Consumer packaged goods are bought as gifts, but even when customers are in the store for a specific higher-end item, they're still very likely to pick up an assortment of other products.
Well-executed product displays are integral to holiday campaigns because of how consumers shop and behave in-store.
With the right kind of display (either in the aisle or in the checkout line), most brands increase their opportunity to convert shoppers who are ready to buy.
However, to work up to the actual purchase, brands must verify displays and perfect every aspect of the related merchandising.
Constantly shifting prices present some continuity challenges for reps. Brands risk damage to their reputations and retailer blowback if, for example, a customer is frustrated that a coupon says one price and the register another.
In order to avoid messy situations involving pricing and sales, brands need tools that empower field teams to guarantee displays have the right prices for the designated items at the specific times.
Capturing data on-the-go is crucial to effectively and efficiently track holiday campaigns.
Gathering competitive intel is a snap with photos from the field
Distributing assignments is simple with team management capabilities like customized workflows.
Don't leave it to chance: equip your field team with the mobile tools necessary to ensure holiday campaigns are set up to succeed.
With GoSpotCheck, reps can double-check every aspect of the display, from pricing to compliance—and utilize a number of features that allow them to capture quality data.