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The beauty industry has grown tremendously in the past few years:
In fact, sales of beauty products in the U.S. are expected to reach over
Recommend products in their speciality area
collecting accurate data confirms ROI
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Beauty brands regularly provide retailers with gratis product so that employees can familiarize themselves with the brand, try the newest product offerings, and offer detailed recommendations.
With the beauty industry constantly growing through product innovation, increased customer spend, and new sales models, retailers need to be on top of their game to remain competitive. Assessing individual store performance along with key trends in makeup, skincare, and haircare is crucial, and employees who spend valuable time collecting data and manually composing reports are unable to effectively perform critical tasks. GoSpotCheck enables teams to aggregate detailed data more quickly than through other methods, allowing beauty retailers to improve customer experiences and increase sales.
Get a quick and powerful view into display compliance, display and store cleanliness, and out-of-stock products. Photos—that include time-stamps and location metadata—can be immediately shared through a visual dashboard that compiles reports from all stores.
MAKEUP vs FRAGRANCE
Provide important, relevant feedback to brands
Beauty sales are based largely on a good in-store experience, with the ability for customers to easily view their choices in various product categories and try on makeup before purchasing. However, beauty displays can easily become disheveled with broken product and missing or stolen samples. Retailers must regularly check that samples are available, displays are neat, and different product options such as color or formula are easily accessible.
Employee Training and Knowledge
Up 5% from 2014
Address specific concerns regarding ingredients and use
Gratis Use and Popularity
As this growth has been occuring, there has also been a shift in how consumers buy beauty products. While department stores were once the leader in prestige beauty sales, specialty beauty stores that sell multiple brands have grown in popularity - sales from these stores have grown 20% since 2006 and are expected to keep going up. Retailers including Sephora and Ulta are unique in that they allow customers to test product before buying, take samples home, and ask questions to highly trained employees about each brand and product.
Check out a number of sample Missions showing some of GoSpotCheck's various use cases.
Beauty products from luxury brands made
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Make decisions on featured product displays
To improve sales in specialty beauty stores, retailers must have the ability to collect real-time, reliable data and analyze it across store locations.
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$17 Billion in 2016
In-store teams are at the front lines when it comes to checking on employee knowledge and identifying issues that need to be resolved. Use GoSpotCheck to manage teams, compile reports, and compare individual or team-level performance against your goals.
Photo Capture and Analysis
Ensure employees are abreast of the current beauty trends
Down 3% from 2014
improve sales by accurately monitoring
GoSpotCheck reduces the need for teams to spend valuable time aggregating data and putting together reports. Using the GoSpotCheck app, data is added immediately and reports are easily compiled and shared with relevant stakeholders.
Suggest complementary products to upsell customers
Speciality stores and prestige beauty products make up a large part of that growth.
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Maximizing ROI in the Beautiful World of Cosmetics
Employees should be able to:
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GoSpotCheck helps retailers achieve this goal by providing mobile data collection that includes:
Out-of-stocks result in lost revenue, and disappointed customers may seek the product elsewhere. Beauty consumers often search for a specific product in-store after conducting online research or viewing influencer recommendations, and failing to meet product demand leads to poor perception of your store.
Percentage of Market Share
Fast and Detailed Reporting
By keeping track of how gratis is utilized, retailers can:
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With 90% of beauty purchases made in store and increasing competition between speciality stores, drugstores, and department stores, retailers must be vigilant about the in-store experience in order to capture sales. By adhering to some of the below best practices, speciality retailers can improve their sales and reduce lost product.
Employees at speciality beauty retailers go through weeks-long trainings that include general store knowledge, individual brand knowledge, and product knowledge. Customers expect a high level of expertise in multiple areas including makeup, skincare, and haircare, and retailers must regularly check that their employees are delivering on this expectation.
$51 Billion by 2020
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Answer questions about specific products
And in general, mass market beauty products have seen continuous growth levels of around 2% per year. Within beauty, the makeup category in particular has expanded, with makeup dollar share growing to 37%, while fragrance share has dropped to 40%. This growth of makeup sales is thought to be a result of the heavily targeted millennial generation, who look to online influencers and social media for new makeup trends and products.